Sunday 3 May 2009

So what is my profession?

I think that people who decide to quit academia and get a normal job are often puzzled by the following question: "What is my profession?". The thing is that even though you have a PhD in let's say marketing, you are not really a marketing professional. The sad reality is that PhD programs do not prepare knowledgeable programmers, managers, accountants, or marketers. In a PhD program you learn how to do research. So your profession is doing research. You may know much about a particular field, especially if we are talking about the practical aspects of a profession.

For example, I've seen quite a few accounting PhD students who do not know even basic things about accounting, the things that any practicing accountant with a bachelors degree would probably know. The reason for this ignorance is that those accounting PhD students do research in perceptions and do not have time to look at some of the practical aspects of the profession.

Sometimes I even think that once you get a PhD in social sciences, it doesn't really matter in which department you work afterwards. For example, if you get a PhD in psychology, you can do research in such fields as management, marketing, or even accounting and finance. I often see professors from one discipline supervising research in other disciplines. The fact that they don't know much about the field does not really matter. They know how to do research, and it doesn't really matter what field they are looking at.

I can say the same thing about myself. Having learned about experimental design, very often I don't have much problems reading a scientific article in marketing - the field I don't know much about. But I know experimental design and associated statistical techniques, so me not being familiar with the subject matter of research does not prevent me from understanding that article. But obviously, there's no way I can be a marketer - I don't know even basic practical things about the profession. Unfortunately, this may be true not only for me, but also for people who have PhDs in marketing . They don't know much about the profession of a marketer.

Of course, you probably know more than an average undergraduate. However, those 4-5 years that you spent learning about research is largely a waste. The thing is that the real world is too fast-paced to use those scientific methods.

You may be tempted to think that at least you've learned how to think and write. Unfortunately, I don't think business owners will appreciate an employee with academic thinking and writing style. A typical academic approach is to take a trivial thing and make it sound very complex. Sophisticated language is often one of the tools to make that trivial thing sound complex and important. Practitioners often strive to achieve completely the opposite - to take a complex issue and make it sound very simple by ignoring many of the issues and using simple language. I'm pretty sure that the way normal people handle some very complex issues (i.e. "terrorism is bad", "abortion is a sin", "racism is stupid", "capitalism is good", "progressive tax is fair") is giving headache to PhDs studying those issues.

I often think that the only useful thing you learn in a PhD program is survival skills. You know how to work hard despite the fact that you have no motivation, no money, no friends, no personal life, and no energy. You are somewhat of a veteran of psychological warfare. But just like fighting in Vietnam is probably not the best route to a managerial position, your psychological warfare may not be a good route to a normal life. You may have sustained too much damage and may need a rehabilitation period to integrate yourself into normal life.

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